Atlanta’s top beauty influencers all gathered on Monday evening at the massive 235-acre Atlanta home of Music mogul and expanding entrepreneur Rick Ross.
The intimate event titled “Beauty & Belaire” was presented by Maybach Music Group and hosted by Tahira Joy, co-founder of The Cut Life and featured cocktails courtesy of none other than Ross’ signature champagne, Belaire Rosé.
Ross planned the event to announced another new and exciting business partnership. His most recent business venture and perhaps the most unforeseen one is a close partnership with luxury hair care line RICH Hair Care. Rick Ross, also known as The Boss, has coined the “Rich” term as the title of one of his most successful mixtapes Rich Forever, his Instagram handle (@richforever) and will now use the word association to help further develop the RICH Hair Care brand.
“This is an amazing new venture for me, and one that I am most excited about. Beauty and Hair care are both huge markets” says Rick Ross. “I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance. Being a supporter of men’s grooming and healthy facial hair in specific, I was more than pleasantly surprised with RICH Hair Care products and had personally used them before this partnership.”
“We are extremely excited to partner up with such an icon as Rick Ross. He’s a master of blurring the lines between commercial and entertainment worlds, not to mention his ability to generate a brand halo,” said, Indrek Lohmus, CEO of RICH Hair Care.
The news comes shortly after Ross announced his debut studio album under Epic Records, titled “Rather You Than Me” and his investment in the burger industry with Checkers/Rally’s restaurants.
Ross has previously invested in Belaire champagne, Wingstop, Checkers/Rally’s, and now RICH Hair Care.
For more information, visit www.us.RichHairCare.com