As I was talking to a group about strategies to help build their business I realized they had truly been missing a very crucial component of business success, they weren’t using effective marketing strategies. The truth is without effective marketing you might as well back up and close shop because without it your going no where. I’ve heard all the excuses of why people can’t market their business the way it needs to be marketed, but ultimately they are just excuses and technology has done a great job to eliminate the majority of those. To help you avoid some of the mistakes I see daily I decided to share 5 effective and affordable marketing ideas that will help you win sales when funds are low.
Follow-up on old prospects Bring out every old business card, brochure or any other lead that you may have and start calling your contacts. You will need perseverance, because you might not strike gold in your first or even your second try. But keep on following those leads, since you don’t have anything to lose – and lots to gain if you can pull it off. Take out any old inquiries that had not been converted into orders and follow up on every single one of them.
Take Extra Care Of Your Existing Clients Your existing clients are what keep your business running during lean times. You will need to take special care of them, since your competitors will no doubt have their eyes on your clients. Keep in regular touch with all of your customers, even those that have only purchased from your business once. Tell them how you appreciate their support. You can also reward them by offering them special discounts or gifts as a token of your appreciation. Let them know that you appreciate their business and their loyalty.
Be Creative To Find New Clients Are you a client snob? It’s ok to be selective because it is your business, but you must become more flexible. If you have not previously entertained clients with different needs, such as smaller orders or staggered deliveries, now is the time to do so.
Keep an open mind and bend your rules a little to accommodate them, since they can put money in your pocket and bring in new clients. The best part is that if their business grows quickly, then their order values could quickly come into your regular scope of business. There is no financial harm in servicing smaller clients or those with special needs, as long as it doesn’t eat into your profits. You can start by taking a few trial orders before deciding if this route suits you or not.
Increase Your Level of Service In times when competitors are trying to undercut each other on price, let your service level be a notch higher than the others. Satisfied clients are sure to bring in new clients for your business. Your clients should be convinced that they are getting much more than they were expecting. You might have to bend over backwards to achieve this level of client satisfaction, but as long as you do not sprain your back, this move is sure to pay off.
You as well as your team must realize that the customer is truly King always, but especially in these trying times.
Give Your Clients More If possible, take it to the next level and provide additional services to your clients by providing them with additional bonuses with products and services. Offer personalized service or telephone support. This will not drain your pocket, but will go a long way in pleasing potential and existing clients.
It is during tough times that you need to alter your marketing strategy to survive to sell another day. The above marketing strategies are not costly to implement, but can provide a nice and consistent return on your investment.